Strategy is what you say in retrospect. Or: Strategy is consistently developed from the core of the company, the brand, the market environment and the needs of the target groups. Digital disruption, changes in geopolitics, demographic change, the ongoing trend towards urbanization: Being fit for the future means constantly adjusting the strategy and based on that develop the right products and adapt the organization. The Life Cycle model has never been as up to date as it is now.

An excellent strategy is not defined from the outside, but the right questions, the right input and a good moderation are essential success factors.

The goal of the Austrian federal government to achieve climate neutrality in Austria by 2040 at the latest, or the EU's Green Deal: climate protection will require tough measures from all sectors in order to achieve the goals set. Freight transport will be particularly affected.

This requires immediate effective changes in the logistics chains: reduction of transports, conversion of the vehicle fleet, transfer of transports to the railways and much more. At the same time, it is necessary to define the corresponding KPIs and install measuring methods in order to be able to demonstrate and control the success.

Blockchain, Internet of Things, Artificial Intelligence, Big Data, Machine Learning, Autonomous Driving: Digitization is changing everything, including your own business model. At the same time, it offers opportunities as never before, provided that there is a willingness to break new ground.

In order to get organized in the impending digital chaos, it is important to clarify where potential lies in the own value chain and where services in the value chain of the customers are in demand. It is also important to find out if there are not new profitable business fields, either following the customer's benefit and / or following one's own competencies.

The warehouse is fully occupied, the logistics service provider has been working for decades with the same contract and without KPIs, the warehouse management system is in urgent need of replacement, EDI is still not used, the working capital is much too high and the locations are historical grown. Who does not know everything?

Objective data, consistently researched information and meaningful analyses form the solid foundations, a lot of experience, an eye on the whole and the corresponding know-how lead to sustainable solution concepts.

Significant potentials can only be identified when looking at the entire supply chain: Where are the costs incurred? Are the locations positioned correctly? What costs do customs and other charges cause? Communication along the supply chain is usually anything but "seamless" and practically never in real time, controlling is usually limited to one's own company division.

Detailed analyses provide the basis, creative approaches show alternatives and scenario calculations identify the potentials. Effective supply chain management needs an overview and a lot of detailed work, the use of the right tools and a consistent implementation.

New players are revolutionizing business models, producers are gaining direct access to customers, new intermediaries are entering the market, B2C and B2B marketplaces are trying to establish themselves: The digital economy is fundamentally changing commerce.

What opportunities and risks do e-commerce bring? What is the best going-online strategy? Which products or services are in demand? Experience in many sectors and business areas coupled with creative approaches enables the right solution approaches.

The subject of “City Logistics” is more topical than ever: The urgently required measures to protect the climate, the ongoing trend towards online shopping with an extreme increase in parcel volumes or changes in mobility behavior are clear signals. Projects such as “Sustainable Logistics 2030 Lower Austria-Vienna” or “Vienna Out Of The Box” show how relevant the topic is.

Companies that deliver in urban areas have to master both technical and organizational challenges, new infrastructure such as parcellockers must be set up and networked, municipalities need creative concepts to keep the city centers alive and functional.